AS EFFECTIVE AS EVER
Despite predictions that Instant Messengers would kill SMS, it is clear SMS continues to be a resilient and popular communication medium. Furthermore, SMS services continue to expand into the web, changing ways of communicating and allowing businesses of all sizes to strengthen customer relationships.
|98% is the open rate of text messages|
|150 is the # of times a person looks at their phone per day|
|14% of Mobile phone users’ time is spent texting|
|95% of text messages get opened within 3 min after delivery|
|96% of Smartphone users regularly send text messages|
|97% of Europeans send at least two texts per day|